That is probably, the most popular question. However, it is one without a direct answer, as no two projects are exactly the same. Sometimes, all that is needed is a simple redesign; sometimes, all the data has to be moved and contents updated or outright replaced. Hence, each order will vary depending on its scope. Obviously, timeframes can be adjusted, but you shouldn't expect a sizable project to be completed the next day.

A website migration may influence a range of ranking indicators, and as a result, it may affect SEO performance. It's important to realize that ranking elements determining if a website offers a good user experience determine the organic search rankings and their location. Therefore, some impact on your SEO rankings is inevitable as users will be redirected to your new site from the old page and not a search engine.

Approximately 50% of all traffic across all industries comes from organic search. It is a sizable portion of the traffic. Yet SEO, which powers organic search, is a distinct subject that crosses over with other fields. Both content writers and developers are not the only kinds of SEOers. SEO professionals, a cross-disciplinary group, focus on determining the optimum user experience while considering company needs and technical preferences. A developer may be aware of how technology advancements could affect organic search, but as SEO is not their primary focus, they might not be conversant with best practices.

If SEO is left out of a migration plan, there is a greater danger to organic performance. In addition, best practices from different disciplines may be incorporated into a new web experience, which might unintentionally affect search engine optimization. For instance, there might be a migration project where content blocks had to be loaded initially using JavaScript rather than HTML.

Your company objectives, such as traffic, income, lead generation, and so on, will determine how you will evaluate the effectiveness of migration inside an organic channel. It's not unusual for companies to experience a drop in traffic while seeing an increase in conversions thanks to a carefully planned migration strategy. It happens when a web experience switches its emphasis from generic or all traffic to targeted traffic. Namely, traffic that has a real impact on the bottom line. Understanding your genuine KPIs and targets at the beginning of the project will be necessary for measuring the success of the transfer from SEO.