Users are encouraged to perform a certain action using landing pages. For the majority of our clients, that entails producing leads or sales, but it may also involve downloading an app, subscribing to a newsletter, etc. Landing pages are used for both paid advertising and SEO. In order to convince a visitor to take action, the material on a landing page is carefully written and always consistent with the language in your ad.

Links provide users the chance to do things that are not in line with the intended objective. Additional recommended practices for landing pages include maintaining the call to action (CTA) at the top part of the page so visitors don't have to scroll down when they open the page on desktop or mobile, and minimizing the amount of obstacles to doing the desired action. Your conversion rate will be higher the fewer actions a user must take to find the information they want.

Not quite! They will be located under a subdomain (for example, sub.yourdomain.com rather than www.yourdomain.com), allowing us to monitor and tag them exactly as if they had visited your website, but visitors who are browsing your site naturally won't be able to find them, which gives you more tools for both cases and make analysis a lot easier.

It is! However, it's crucial to guarantee that your landing page offers a positive visitor experience. Users ought to have access to it via desktops and mobile devices, and it ought to load swiftly and error-free. The whole thing should be refined, contemporary, and expertly done. Potential clients could be skeptical of your service if it has typos, grammatical problems, or an outdated design.

It is recommended to drive paid traffic to a landing page, which is a page that is only dedicated to persuading visitors to do the desired action that corresponds with their search query or ad targeting. It's not your intention for them to simply click and look around; rather, you want to close a deal, book a consultation session, etc. Also, consumers may be led to the complete site after submitting their information, giving them the chance to continue exploring your website and finding out more about your company.